A lot of people think of a professional photo, and they imagine a corporate look, with a head & shoulders type of shot, and a plain background.  Those can work very well, and they may be necessary depending on the type of business you do.  Whenever possible, I love getting CREATIVE, and thinking outside the box. Your potential clients will remember you better, if you have a unique photo on your website, or on Facebook, or LinkedIn.  A couple of weeks ago, I had the pleasure of doing photos for a ballroom dancer/instructor, and when I suggested that she wear some of her costumes, she got really into it, and we had SO much fun. Eugenia is a beautiful, graceful lady, and the passion she has for her art, really came through!  Check out Eugenia’s dancing at www.myballroomlessons.com